// About US

About Tony Jung | Founder of West Mountain Media

Tony Jung is the founder of West Mountain Media, a local SEO agency for home service businesses. He studied architecture at Georgia Tech, spent years building digital skills on the side, and launched WMM to solve a problem he watched destroy a business from the inside. He helps home service businesses get more inbound calls from Google search, Google Maps, and AI search. Without running paid ads.

// My Story

What Was I Doing Before West Mountain Media?

I came to the US in 2010.

I studied Architecture at Georgia Tech. Graduated and went to work at a firm in Atlanta.

While I was there, I was spending nights learning how the internet actually worked. Websites. SEO. How businesses get found online. Not for class. Not because anyone told me to. I just wanted to understand how money moved online, and I wanted to build something of my own.

I got certified through the eBusiness Institute. Matt and Liz Raad’s program. It gave me a real foundation in digital marketing, website acquisition, and local SEO. More certifications are coming. But the training that mattered most was applying the skills with real businesses and real results.

When the firm laid me off (they ran out of work, which I’ll get to) I wasn’t starting from zero. I already had the skills to build income online.

That’s the part I want people to hear: making money on the internet isn’t some far-off idea. It’s real. But you have to build the skills before you need them. I did, and it changed everything.

What Did I Learn From Watching a 50-Year Business Collapse?

The firm I worked at had been around for over 50 years. No sales team. No marketing team. No ads. Just word of mouth and a reputation built over decades.

The business had no system for getting new clients. It never needed one. Until it did.

Within a year: no new projects. They cut the staff by a third. A firm that had designed buildings across the country was bleeding out because the phone stopped ringing.

I watched this happen from my desk.

That is what happens when a business has one acquisition channel and it breaks.

If your only acquisition channel disappears, referrals dry up, a key relationship ends, or the market shifts, you have nothing. No leads means no income. No income means you can’t hire. You can’t grow. You end up cutting people who depended on you.

The businesses I work with are too good to be invisible. They deserve a system that brings in calls consistently, not one that depends on who they know.

That’s what I’m building.

Local SEO and AI

What Do I Believe About Local SEO and AI?

Rankings Aren't Enough

Ranking on Google used to be enough. It is not enough anymore.

Search Has Shifted

AI changed how people search. They're getting answers from Google's AI overview and AI-powered search tools before they ever see your website. That's already happening.

Build Now, Dominate Later

But here's the other side: the businesses that build real local authority now (reviews, backlinks, local relevance, consistent content) are the ones who will dominate in three to five years when the dust settles.

First Mover Advantage

This is the same opportunity that existed in the early 2000s when Google was new. The businesses that showed up early built an unfair advantage that lasted for years.

Your Competitors Are Sleeping

That window is open right now for local home service businesses. Most of your competitors are doing the bare minimum. The ones who build their digital presence in the next 18 months will own their market.

Why I work with HoneService

Why Home Service Businesses?

Partly because I love buildings. Architecture will always be in how I think.

We Speak Your Language

Mostly because home service business owners are operators. They're not looking for fluff. They want to know if their phone will ring more. That's it.

Built for Local Business

The local SEO model fits their business perfectly. They serve a defined area. They need to be the first name someone sees when their roof is leaking or their AC dies.

Straight Talk Only

Home service business owners are operators. They're not looking for fluff. They want to know if their phone will ring more. That directness is my language. That's it.

A Winnable Game

Home service businesses serve a defined area, compete against a finite number of local rivals, and win by showing up first. That's a winnable game. I like those odds. Let's play.

Always verify!

Do Your Own Research

I’m not asking you to take my word for it.

We offer a free 30-minute digital presence audit. We’ll look at your Google Business Profile, your website, and your rankings live on the call and tell you exactly where the gaps are.

We also publish free tools: a digital presence audit checklist, an SEO calculator, and a guide for verifying what your current agency is actually doing.

// Our Team

Meet the WMM Team

Tony Jung

Founder of West Mountain Media

// FAQ

Frequently Asked Questions

Does Tony actually do the work or is it outsourced?

Tony handles strategy, account management, and content. Brian, our in-house technical lead, builds and manages all client websites. Nothing is sent offshore. You deal with the same two people from start to finish.

How long has West Mountain Media been in business?

We launched our first client retainers in 2025. We're a young agency. We don't pretend otherwise. What we offer is deep focus: one niche, one type of client, one outcome.

What makes WMM different from other agencies?

We specialize in home service businesses. That's it. We don't take on e-commerce clients, national brands, or anyone outside our lane. We focus on one outcome: more inbound calls from local search. Every metric we track points back to whether your phone is ringing more.

Do you work nationwide?

Yes. We work with home service businesses across the country. Book a call and we'll tell you if your market qualifies.

Can I talk to any of your current clients?

Yes. If you're serious about working together, we can arrange that. Ask on the call.

What's your background in marketing?

I trained through the eBusiness Institute. Matt and Liz Raad's certified digital marketing and local SEO program. Everything I apply for clients, I've applied myself first. I've done hands-on SEO work, built content systems, and run the full local SEO process across real businesses. More certifications are in progress.